Bay Federal Credit Union
Bay Federal, a community-focused credit union based in California, brought me on as Art Director for the launch of their new branch. I led the creative direction for the opening campaign, developing a new brand look & feel, opening materials, in-branch signage, digital assets & more that captured the brand’s welcoming, local spirit.
Following the success of the Marina opening, I continued to oversee creative for additional branch campaigns and ongoing brand initiatives, ensuring consistency and authenticity across every touchpoint.
Branch opening
The Marina branch opening served as a full creative refresh for Bay Federal’s in-branch experience. I led and created the visual direction of the campaign, introducing a brighter, more graphic and community-oriented look that balanced modern design with the brand’s trusted legacy. From event signage and environmental graphics to digital and print materials, every element was crafted to celebrate local connection and invite members to feel at home in the new space.
Digital Materials
Digital design for Bay Federal focused on creating a lively and approachable online presence announcing the opening. Using a bright, energetic color palette, layered textures, and clean, friendly typography, each asset was crafted to engage members while maintaining a cohesive brand voice. The work balanced visual energy with clarity, ensuring every digital touchpoint felt both modern and welcoming.
Print Materials
Print materials for Bay Federal combined thoughtful layout design with approachable, community-focused visuals. A bright, vibrant color palette and layered textures worked together with friendly typography to create a modern, inviting look. Each piece, from direct mail to event collateral,reinforced the brand’s welcoming identity while bringing energy and personality to the in-branch experience.
